Onboarding & activation flows
First-run experiences that get new users to their first win fast — fewer drop-offs between signup and value.
Service — SaaS UX design
SaaS UX design for products that need to convert and retain.
I help software founders and product teams turn confusing flows into clear, confident interfaces — from onboarding to the dashboards your users live in every day. Recent SaaS work includes ABC CION, a B2B platform taken from rough brief to a shipped, build-ready design.
Dashboards & data-dense screens
Complex product surfaces organized into clear hierarchy, so users find the metric or action they need without hunting.
Feature adoption & retention UX
In-product cues, empty states and upgrade paths that help existing customers discover more of what they pay for.
Design systems for SaaS teams
Token-based component libraries that keep a growing product consistent as your team ships faster.
How an engagement runs
- 01
A short discovery call to understand your product, users and metrics.
- 02
Audit of your current flows, with the biggest friction points mapped.
- 03
High-fidelity designs reviewed with you at each milestone.
- 04
Build-ready handoff: redlines, states and exportable assets.